As CEO of La Monarca Bakery, a premium retail bakery chain in Southern California featuring cakes, pastries, and breads with the authentic flavor of Mexico, Mr. Cervantes oversees retail operations, marketing, new product development and real estate selection. Mr. Cervantes holds an MBA from the Stanford Graduate School of Business and a BA in Accounting from Mexico’s leading private university,The Instituto Tecnologico y de Estudios Superiores de Monterrey. He has a marketing and strategic planning background having worked at Saatchi & Saatchi in Los Angeles and Grupo Cydsa in Mexico. Mr. Cervantes is on the California Board of Advisors of Mexico’s Foreign Trade and Investment Office (PROMEXICO). He is also a founding partner of The Taste of Mexico Association in Los Angeles. Mr. Cervantes is a native of Monterrey, Mexico and currently lives in Santa Monica, CA.